2019 Landed: The travel trends that defined the year

As we look back at 2019, the travel industry experienced significant shifts in trends that shaped how people explored the globe. From sustainable travel to the rise of experiential vacations, let's delve into the key travel trends that defined 2019.

Sustainable Travel Gained Momentum

One of the most prominent trends of 2019 was the growing emphasis on "sustainable travel". Travelers became increasingly aware of their environmental impact, leading to a surge in eco-friendly options. Many sought to minimize their carbon footprint by choosing destinations that prioritize conservation and responsible tourism.

According to a survey, over 70% of travelers expressed a desire to engage in more sustainable practices while exploring new destinations. This included opting for hotels that implement green initiatives, participating in local conservation efforts, and supporting businesses that give back to the community.

Experiential Travel on the Rise

In 2019, "experiential travel" took center stage as travelers sought authentic experiences that allowed them to connect with local cultures. Instead of merely visiting a destination, tourists wanted to immerse themselves in the local way of life. This trend saw a rise in activities such as cooking classes, cultural festivals, and adventure excursions.

Travelers were more inclined to book trips that included unique experiences, as they provide a deeper understanding of the destination. This shift in focus from sightseeing to experience-based travel highlighted the desire for personalization and connection in travel.

Technology's Influence on Travel

The impact of technology on travel continued to grow in 2019. Innovations such as mobile apps and AI-driven platforms made travel planning more efficient and enjoyable. From booking accommodations to finding local attractions, technology streamlined the entire travel experience.

Moreover, social media played a pivotal role in shaping travel choices. Platforms like Instagram and Pinterest inspired travel ideas and influenced destination popularity. The visual nature of these platforms encouraged travelers to seek out picture-perfect locations, often leading to the phenomenon known as "Instagrammable destinations."

Health and Wellness Travel

In 2019, the concept of "health and wellness travel" gained traction as more individuals sought to prioritize their well-being while on vacation. This trend encompassed a wide range of offerings, from yoga retreats to spa getaways and outdoor adventures designed to promote physical and mental health.

Travelers increasingly sought experiences that allowed them to recharge and rejuvenate. Many resorts and wellness centers began to incorporate wellness programs into their offerings, catering to this growing demand. The blending of travel and wellness created a thriving niche within the industry.

Solo Travel Popularity

Another significant trend in 2019 was the rise of "solo travel". More individuals chose to embark on journeys alone, seeking independence and self-discovery. This trend was especially popular among millennials and Gen Z travelers who valued personal growth and exploration.

Travel companies responded by offering tailored packages for solo travelers, including group tours that fostered connections among like-minded individuals. This shift highlighted the importance of community, even among those traveling solo, and emphasized the changing dynamics in travel preferences.

Local Experiences Over Traditional Tourism

As travelers became more conscious of their impact on local communities, the preference for "local experiences" over traditional tourism grew. Instead of visiting crowded tourist spots, people sought out hidden gems and authentic interactions with locals.

This trend encouraged the growth of community-based tourism initiatives, allowing travelers to engage directly with residents and support local economies. Travelers increasingly valued these immersive experiences, which provided a more meaningful connection to the places they visited.

Chart: Travel Trends of 2019

The following chart illustrates the percentage of travelers who engaged in various travel trends in 2019:

Travel Trend	Percentage of Travelers
Sustainable Travel	70%
Experiential Travel	65%
Health and Wellness Travel	55%
Solo Travel	45%
Local Experiences	60%

Conclusion

2019 marked a pivotal year for the travel industry, as trends shifted towards sustainability, personalization, and authentic experiences. The rise of technology and the focus on wellness further shaped the way travelers approached their journeys. As we move forward, these trends will likely continue to influence how we explore the world, making travel a more conscious and enriching experience.